just fyi.. this ad was voted by as "BEkaar ad of the week" by brand equity. In their words "the panel couldnt take sitting through a two minute long gully cricket match just to find out that they sold shoes" !
@megha: Ya the BE panel has rated it 'Bekar'... and also a lot of ppl didnt like the idea of a global AD showing india in such a manner (read poor)... But i liked this one for simple reason that it showed India as a cricket crazy country and i guess thr s no harm if the sponser of the indian cricket team wants to cash in by such an AD during a premier tournament like the World Cup! But now that India is virtually out of the WC... wonder if nike wil withdraw this AD
3 comments:
Nike has done it again.
Liked this ad a lot. They have some of the most creative souls in their team.
just fyi.. this ad was voted by as "BEkaar ad of the week" by brand equity. In their words "the panel couldnt take sitting through a two minute long gully cricket match just to find out that they sold shoes" !
@megha: Ya the BE panel has rated it 'Bekar'... and also a lot of ppl didnt like the idea of a global AD showing india in such a manner (read poor)...
But i liked this one for simple reason that it showed India as a cricket crazy country and i guess thr s no harm if the sponser of the indian cricket team wants to cash in by such an AD during a premier tournament like the World Cup!
But now that India is virtually out of the WC... wonder if nike wil withdraw this AD
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